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Competitive Advantage from Environmental Sustainability?

Energy efficiency, environmental sustainability, we hear these terms all the time. Sustainability is becoming more and more important in many industries, particularly in the data center market globally. We all know the drivers of this desire; lower operating costs, being better citizens of the planet, positive PR from ‘going green’ or using sustainable energy sources. But, can these efforts provide more than just cost savings and good PR? Can a company gain a competitive adva